Kimberly Kayler, CPSM is president of AOE (Advancing Organizational Excellence), a subsidiary for-profit entity of the American Concrete Institute (ACI). AOE is an association management, marketing and operations consulting firm that invests 100 percent of its profits back into the industries is serves. Having served as marketing director for two engineering firms, as well as time as the construction account executive in an advertising firm, Kimberly started Constructive Communication, Inc. (CCI) in 2001 to serve the needs of professional service and business-to-business technical firms. In January of 2018, ACI’s management association firm CAM and CCI merged to create the industry’s leading association management and organizational consulting firm and Kimberly assumed the leadership role. With a client listing of both industry associations and privately-held companies such as contractors, engineers, and product suppliers, AOE provides consulting and association management services ranging from outsourced HR and financial services, publications, electronic media and website development, certification, marketing, social media, public relations and crisis communications, strategic planning, event/meeting planning and execution, as well as strategic and operational planning. Recently selected as one of the most influential people in the concrete construction industry by Concrete Construction magazine, Kimberly is Co-Founder of the Women in Concrete Alliance (WICA) and leads efforts to create networking programs for women in the concrete industry. In this capacity, she represented WICA on the U.S. Secretary of Transportation’s Women in Transportation Roundtable. Before assuming her role at AOE, Kimberly was a member of the Board of Direction for ACI for several years. Further, she chaired the ACI Marketing Committee as well as served on the Construction Liaison Committee, Membership Committee, Task Group 2030 and the Global Marketing Plan Task Group. Prior roles included serving on the Strategic Planning Task Group, Branding Task Group and the Task Group on Communication Platforms for Delivery of Services and Products. She has authored more than 2,000 articles and is the co-author of Leading with Marketing, a handbook for marketing and business development professionals. She has given presentations at World of Concrete and for many industry organizations, including Concrete Foundations Association (CFA), Construction Specifications Institute (CSI), National Ready Mixed Concrete Association (NRMCA), National Society of Professional Engineers (NSPE), and Tilt-Up Concrete Association (TCA). She was the first person in Ohio to earn the Certified Professional Services Marketer designation in 1999 and she still holds this certification designation. Since 2009, Kayler has served as an Adjunct Professor in the Integrated Marketing Communications Department at Columbus State Community College, Columbus, OH. She received her BA in journalism/English from The University of Arizona, Tucson, AZ, and her MS in organization and management with an emphasis in leadership from Capella University. Further, Kayler is certified by the National Transportation Safety Board in crisis communications.
Top Goals for Mentoring:
- Help mentees develop professional and life skills.
- Help mentees grow their professional networks by making connections to others in my field.
- Help mentees gain career skills for their industry of interest.