Paul Allvin

Based in Falls Church, Virginia, Paul Allvin has more than 30 years of experience brand stewardship, communications, marketing, and journalism. Paul has led brand stewardship as the senior executive in brand advancement for such organizations as Make-A-Wish® America, the USO, and America’s Promise Alliance.

As the chief brand strategist for Make-A-Wish, he led the organization’s complete rebrand in 1999-2000, and returned in 2010 to oversee a worldwide brand refresh that put the 36-nation network of Make-A-Wish chapters and affiliates under a single, unified brand identity and strategy for the first time in its history. Under his leadership, Make-A-Wish enjoyed status as one of America’s five most beloved charity brands.

At the USO, he led a brand refresh that positioned the USO as America’s leading military- and veteran-serving organization as it celebrated its 75th anniversary in 2016. The public rewarded the USO with lead military/veteran support brand status in 2017. He successfully launched a digital strategy that drastically expanded its online community of supporters and lowered the average age of its online content consumers.

Prior to working at the USO and Make-A-Wish, Paul served as head of external relations and communications at The University of Arizona, and Director of Communications for former Arizona Gov. Janet Napolitano.

A native Tucsonan, Paul is a graduate of Sahuarita High School and the University of Arizona School of Journalism. He lives and works in the Washington, D.C., suburb of Falls Church, Virginia, with his wife, Rhian; their three children, Austin (13); Eli (11); and Isabel (10); and their dog, Jack (21 in dog years).